Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
The Ritz-Carlton, Kyoto
Services Provided
Branding, Creative direction, Creative production, Social Media Marketing and Management
Team Members
Jaz
Service Period
2022/04-2024/12
For The Ritz-Carlton, Kyoto, we provided branding-focused social media support aimed at aligning the digital presence with the in-person guest experience, and establishing a consistent tone across all platforms.
We conducted a visual and tonal rebranding on Instagram, producing content that reflected the property’s atmosphere, service philosophy, and design sensibility.
Our deliverables included:
• Social media rebranding (visual & tonal consistency)
• Photography and Reels production
• Creative direction and caption development
• Content planning and grid design
• Performance tracking and reporting
Results:
Within the first month of launch:
• Impressions increased by 76%
• Reach grew by 33.6%
• Most Reels received over 10,000 views organically, with the highest reaching 110,000 views without ads.
This strategic rebrand not only elevated the hotel’s visual identity online but also drove measurable engagement and visibility.
